On September 18, 2024, the Baku Stock Exchange (BSE) presented a new brand identity.

The changes are not only visual in the new brand identity of the Baku Stock Exchange, whose main values are integrity, sustainable development and partnership, but also reflected in the initiatives of its new strategy. The renewal of the brand incorporates the intention of reframing the exchange's interactions with market participants and partners in a more transparent and reliable manner. These relations, in turn, increase the competitiveness of the Baku Stock Exchange on an international scale, and open new opportunities in the local market.

Representatives of state institutions, local and international organizations, as well as representatives of foreign stock exchanges participating in the event supported this important step of the Baku Stock Exchange and shared their opinion that the BSE plays an important role in the development of the capital market.

The next day - September 19, a press conference was held with the participation of BSE Board members. Ruslan Khalilov, Chairman of the Board of Directors of BSE, presented at the press conference how the new brand identity is aligned with the future plans of the company. He emphasized that the mentioned changes will further strengthen the position of BSE among the local capital market participants and said that this process will provide new opportunities to the company. In the end, members of the Board of Directors of BSE answered the journalists' questions.

One of the goals of the Baku Stock Exchange, which contributes to the country's capital markets with nearly 30 years of experience, is to present information related to financial markets to a wide audience in a more comprehensive and accessible manner. With this, the Exchange aims to reach a new level of transparent and continuous information exchange between market participants and society.